The Upper Keys Business and Professional Women will present a free, hands-on workshop “How to Build a Standout Brand” at 6 p.m. Thursday, Feb. 3, at the Upper Keys Center of the College of the Florida Keys.
Designed for entrepreneurs, business owners and independent professionals with no previous marketing training, this workshop will discuss key components of a strong brand and walk step-by-step through the process of building a brand that stands out.
Through a combination of educational content and exercises, participants will learn how to apply the concepts used by leading brands like Apple, Coca Cola and Nike to strengthen their own business or personal brand.
Workshop Leader Patricia Milian has more than 30 years’ experience in marketing and brand-building for small and medium-sized businesses. Her career has spanned numerous industries, including travel and hospitality, consumer and business e-commerce and marketing agency services.
Workshop registration is free of charge but donations are requested for the benefit of BPW’s Women’s Scholarship Fund. Visit www.upperkeysbpw.org/events for more details and online registration.
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