This seminar will take place Thursday, Nov. 10 through Sunday, Nov. 13, 2022 at Poynter’s campus in St. Petersburg, Florida.
Live teaching sessions, small group workshops and writing time will take up a large portion of each day. In order to focus and get the greatest benefit from the seminar, participants will be asked to commit their full attention to the seminar and take time off work.
Below is a tentative schedule and it is subject to change. All times are listed in Eastern time.
Thursday, Nov. 10
6 p.m. — Participants arrive at the Poynter Institute
6:05 p.m. — Reception and dinner
7 p.m. — Welcome and “The Real Me” introductions
7:30 p.m. — Opinion writing in the digital age: This session will inspire and emphasize the relevance of bringing diverse voices to opinion writing across all platforms; identify the barriers, both internal and external, that prevent people of color from publishing opinion; explore ways to overcome barriers and be more effective in pitching and promoting our opinion pieces; and help participants spark and develop an idea to write about.
8:30 p.m. — Return to hotel
Friday, Nov. 11
8 a.m. — Shuttle to Poynter
8:30 a.m. — The keys to effective opinion writing: This session focuses on the nuts and bolts of opinion writing. What ingredients do you need for an effective piece? How has opinion writing expanded to include analysis, perspective, personal essay, arts and cultural criticism? Discuss the difference between voice and opinion. What is the role of reporting in effective opinion writing? What is the role of persuasion? There’s a difference between getting your opinion out there, and actually having people listen to you.
10:00 a.m. — Break
10:15 a.m. — The power of social media: Use social media to earn trust, build your brand, present your ideas and be part of a conversation. If you want to get people talking, how do you set the stage? How do you share your work and participate in discussions in a way that highlights your credibility and integrity?
11:45 a.m. — Group photo
Noon — Lunch
1 p.m. — Session TBD
2:30 p.m. — Break
2:45 p.m. — Time for writing: Set a word count of 700-800 for first drafts.
4 p.m. — Small group critiques: In their small groups, each participant will read from their draft and get feedback from the coach and the group.
5 p.m. — Return to hotel, evening free
Saturday, Nov. 12
8 a.m. — Shuttle to Poynter
8:30 a.m. — Writing the personal essay: This session introduces the concept of writing from your own experience; it can include column writing or longer writing.
10 a.m. — Break
10:15 a.m. — Session TBD
11:45 a.m. — Lunch
12:30 p.m. — Finding focus: Find the heart of your story through five focusing questions; use the focus to develop a strong pitch for your piece.
1:30 p.m. — Time for writing: Set a word count of 700-800 for first drafts.
3 p.m. — Small group critiques: In their small groups, each participant will read from their draft and get feedback from the coach and the group. Each participant can continue to work on their previous draft or start a new one.
4 p.m. — Time for writing or reflection
5 p.m. — Final readings: Each participant gets 20 minutes to read from his or her piece.
8 p.m. — Return to hotel
Sunday, November 13
7:30 a.m. — Shuttle to Poynter
8 a.m. — Final readings: Each participant gets 20 minutes to read from his or her piece. Participants should not book a return flight any earlier than 2 p.m.
Noon — Farewells
We will continue to monitor CDC guidelines for safe gatherings and are prepared to host this program online if necessary. Accepted applicants will be notified of any program changes in September.
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